Brazil’s fintech leader Méliuz has made waves in the crypto world by becoming the country’s first Bitcoin treasury company, with Chairman Israel Salmen drawing a powerful comparison between Bitcoin and a “nuclear reactor” for the company’s balance sheet. This strategic move comes amid growing Bitcoin treasury adoption trends across global markets.
Strategic Bitcoin Acquisition Drives Market Confidence
Méliuz has demonstrated strong conviction in Bitcoin’s potential by investing $28.4 million to acquire 274.52 BTC, expanding their total holdings to 320 BTC. This bold move has already yielded impressive results, with the company’s stock surging from R$3.00 to R$10.70 between February and May 2025.
Market Impact and Institutional Adoption
The company’s Bitcoin strategy aligns with a broader trend of institutional adoption, as corporate Bitcoin treasury standards continue to evolve. Strategy remains the largest institutional holder with 576,230 BTC, while other firms like Semler Scientific have reported significant gains.
FAQ Section
How much Bitcoin does Méliuz currently hold?
Méliuz holds 320 BTC total, acquired through multiple purchases including a recent $28.4 million investment for 274.52 BTC.
What impact has the Bitcoin strategy had on Méliuz’s stock price?
The stock price increased from R$3.00 to R$10.70 between February and May 2025, representing a significant surge in market value.
How does this compare to other institutional Bitcoin holdings?
Strategy leads with 576,230 BTC, while El Salvador’s national fund holds 6,181 BTC valued at over $640 million.
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