In a dramatic development at Bitcoin 2025, Strive Asset Management CEO Matt Cole publicly challenged Meta’s $61 billion cash position by urging Mark Zuckerberg to convert a portion into Bitcoin. This bold move comes as Bitcoin tests crucial price levels around $108,000, highlighting growing institutional interest in cryptocurrency treasury strategies.
Meta’s Bitcoin Treasury Opportunity
Speaking to thousands in Las Vegas, Cole emphasized the increasing risk of monetary debasement affecting Meta’s substantial cash reserves. The social media giant currently holds $61 billion in cash and short-term US Treasuries, which Cole argues is exposing shareholders to unnecessary risk in an inflationary environment.
The Corporate Bitcoin Adoption Case
Cole’s argument aligns with recent market developments, as major corporations like GameStop have already made significant Bitcoin purchases. The proposal comes at a critical time when Bitcoin’s market cap has surpassed $2 trillion, suggesting growing mainstream acceptance of cryptocurrency as a treasury asset.
Market Impact and Expert Analysis
Bloomberg ETF specialist Eric Balchunas suggests Meta could be the catalyst for widespread corporate Bitcoin adoption, comparing the potential impact to Tesla’s earlier Bitcoin investment. This development coincides with broader institutional cryptocurrency adoption trends in 2025.
FAQ Section
Why would Meta consider Bitcoin for its treasury?
Meta faces increasing pressure to protect shareholder value against inflation and monetary debasement, with Bitcoin offering a potential hedge against these risks.
How much Bitcoin could Meta potentially buy?
While specific amounts weren’t discussed, Meta’s $61 billion cash position gives it significant purchasing power in the cryptocurrency market.
What’s the timeline for Meta’s decision?
The proposal will be voted on at Meta’s upcoming annual meeting, though no specific date has been announced.
Looking Ahead
As Bitcoin trades at $107,948, the market eagerly awaits Meta’s response to this unprecedented public appeal. The decision could mark a pivotal moment in corporate cryptocurrency adoption and potentially influence other major tech companies’ treasury strategies.
