In a significant move that underscores the growing institutional adoption of cryptocurrency, GameStop CEO Ryan Cohen announced the acquisition of 4,710 Bitcoin worth approximately $505 million during the 2025 Bitcoin Conference in Las Vegas, where market volatility has been notably high.
GameStop’s Strategic Bitcoin Investment
The announcement comes as part of GameStop’s broader strategy to protect its treasury against currency devaluation and systemic risk. Cohen, speaking with Nakamoto CEO David Bailey, outlined the company’s transformation and strategic reasoning behind the substantial Bitcoin purchase.
“When I took over, the company was struggling and losing money, particularly during the transition from physical to digital downloads,” Cohen explained. “We’ve brought physical discipline and focused intensively on cost control.”
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Bitcoin vs Gold: The New Corporate Treasury Standard
Cohen highlighted several advantages of Bitcoin over traditional safe-haven assets like gold:
- Easier security and custody through digital wallets
- Lower insurance and storage costs
- Fixed supply cap of 21 million coins
- Transparent and verifiable scarcity
This strategic move follows a broader trend of corporate Bitcoin adoption, as recently demonstrated by Trump Media’s $2.5B Bitcoin investment.
Market Impact and Future Implications
The announcement has already shown significant market impact, with GameStop’s stock rallying 25% following the Bitcoin purchase. This move represents one of the largest corporate Bitcoin investments of 2025 and could potentially trigger a new wave of institutional adoption.
Frequently Asked Questions
How much Bitcoin does GameStop own?
GameStop currently holds 4,710 Bitcoin, worth approximately $505 million at the time of purchase.
Why did GameStop choose Bitcoin over other assets?
The company cited Bitcoin’s advantages as a hedge against currency devaluation, easier custody solutions, and fixed supply as key factors in their decision.
What impact will this have on GameStop’s business?
The investment represents a significant treasury management strategy aimed at protecting shareholder value against inflation and currency risks.
